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ASU Now - Cialdini Lab

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TEMPE - Feb. 19, 2019 - ASU Now - Cialdini Lab - Friends, students and colleagues enter the Robert B. Cialdini Behavioral Research Lab in the W.P. Carey School of Business, Tuesday, February 19, 2019. The lab, named after the emeritus professor, will enable students to develop and test theories in consumer behavior in realistic experimental situations. Photo by Charlie Leight/ASU Now

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20190219 Bob Cialdini Lab
TEMPE - Feb. 19, 2019 - ASU Now - Cialdini Lab - Friends, students and colleagues enter the Robert B. Cialdini Behavioral Research Lab in the W.P. Carey School of Business, Tuesday, February 19, 2019. The lab, named after the emeritus professor, will enable students to develop and test theories in consumer behavior in realistic experimental situations. Photo by Charlie Leight/ASU Now