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ASU Now - Ferszt and TOMS Effect

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TEMPE - Nov. 13, 2017 - ASU Now - Ferszt and TOMS Effect - English instructor Elizabeth Ferszt helps finance junior Jon Quichocho in the ENG 302 Business Writing class on Monday, November 13, 2017, helping him start a web page with the Digication program. She uses the book 'Start Something That Matters,' by Blake Mycoskie, the founder of Toms Shoes, as a way of giving students an example of an established entrepreneur's story. Several of her students have received support and recognition for their innovative business plans and projects in pitch contests within and outside ASU. Photo by Charlie Leight/ASU Now

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20171113FERSZTandTOMSEffect_02.JPG
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Copyright Arizona Board of Regents
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20171113 FERSZT and TOMS Effect
TEMPE - Nov. 13, 2017 - ASU Now - Ferszt and TOMS Effect - English instructor Elizabeth Ferszt helps finance junior Jon Quichocho in the ENG 302 Business Writing class on Monday, November 13, 2017, helping him start a web page with the Digication program. She uses the book 'Start Something That Matters,' by Blake Mycoskie, the founder of Toms Shoes, as a way of giving students an example of an established entrepreneur's story. Several of her students have received support and recognition for their innovative business plans and projects in pitch contests within and outside ASU. Photo by Charlie Leight/ASU Now